In social media, What’s more important? The technology or the user experience?
Recently, I had the opportunity to sit down with Kim Kobza, the CEO of Neigborhood America. If you are not familiar with NA, they are one of the top players in the social media platform space. To say...
View ArticleHey people, let’s step it up.
I was sitting in the stands of a basketball gym a few nights ago and talking to one of the major movers of one of the top social media companies in the country, and I had asked him what’s going on at...
View Article11 thoughts from the last 3 days
So every once in awhile I have these stream of consciousness moments that I need to share on a larger scale instead of just the Twitter platform. Here are some good ones from the past couple of days,...
View ArticleROI vs. ROE -I did not do a good enough job selling social media.
I had my biggest challenge of trying to sell ROI for a social media project this past week and I lost. Passion lost. Clarity of message lost, and the power of the conversation lost out to the...
View ArticleDiscontinuous change in social media marketing and marketing for 2009
In 2009 you have a choice you can either do what you did in 2008 or you can look at 2009 as a chance to get it right. Everything is upside down, including the way we used to market to consumers and...
View ArticleSocial Media – The Melting Pot
My friend Jason Breed who is the senior director of business development at Neighborhood America, which probably has one of the best developed social networking platforms in the industry, sent me a...
View ArticleHashtag social media launches
One of the great things about collaboration, social media, and the power of truly thinking outside the box, is that when you put words into action the finished product can be oh so cool. That is the...
View ArticleThe UNPANEL
Ok, so the previous post was about our new project for Twitter. Hashtagsocialmedia.com, which revolves around targeted conversations-in this case, social media. Well here is the off-shoot of that...
View ArticleCrowdsourcing-Social Media Listening Grids
Over the last 8 weeks @jasonbreed and I have had some tremendous #socialmedia Unpanels at Hashtagsocialmedia.com. Last Tuesday, David Alston of Radian 6, hosted a session titled Developing Corporate...
View ArticleThe ROI of competitive intelligence
Rachel Happe is hosting this weeks #socialmedia session. I bring her up for a reason, which you’ll soon see. For those of you that are unaware of what #socialmedia is, I will quickly explain and then...
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